Huge news from the Cabela Family

It's finally time to share some news that we have been keeping close to the vest for almost eight months!

Drum roll please...

We have signed a multi-year deal with Warner Bros. Discovery to take "Hard Truths of Conservation" to Discovery Channel and Animal Planet. The History Channel was a great first landing spot and home of HTC over the past three years. However, when the opportunity to put our message in front of a global audience and potentially hundreds of millions of people, the decision was easy. Two networks which are synonymous with producing top-shelf programs around animal education, the environment, and sustainability, will now have a program dedicated to teaching the same message through hunting and conservation.

“When we started shooting the pilot in 2020, I had no idea what this would evolve into one day,” said Dan Cabela, Executive Director of the Cabela Family Foundation. “To have a show highlighting conservation stories from around the world featured on Discovery and Animal Planet is truly humbling.”

Hard Truths of Conservation will begin airing April 5, 2025 at 9:00AM (ET/PT) on Discovery Channel, July 6, 2025 at 8:00AM (ET/PT) on Animal Planet, and internationally on Discovery India April 5, 2025. The series will stream on discovery+ and the Discovery GO APP.