We have provided you with lots of updates over the years in regards to our 24 Lions and 12 Cheetahs initiatives. But there's other wildlife in the area which have rebounded incredibly well alongside the cats, and our partners are Zambezi Delta Conservation and Anit-Poaching play a tremendous role in their success. If there ever was a prime example of how conservation and habitat restoration efforts can impact wildlife populations, the sable of Coutada 11 are it. From almost being completely annihilated, to now flourishing across the flood plain, they stand as testament to how real conservation works.

Once severely impacted by decades of human conflict and habitat loss, the population is now stronger than ever. Dedicated conservation efforts have brought hope back to the region, in an area where all hope for wildlife was pretty much lost. Being mindful about habitat, anti-poaching efforts, and community engagement, have all lead to the success of this iconic antelope species. Perhaps best of all, when the species and habitat win, the entire ecosystem benefits. And getting this ecosystem back to what it once was has always been our goal. 

We applaud the efforts of the entire ZDS team, the community at large, and all the hunters who have visited the areas over the years, contributing to the model of conservation this area practices.

The stories and visuals from Hard Truths of Conservation just keep on building steam. Starting in December, you'll now be able to catch HTC on EarthXTV. This network has made a name for itself as being very conservation minded, so it's only fitting that HTC is shown there. They list their mission as "an international environmental nonprofit connecting a global community to create a sustainable world for all life and future generations." Sounds like that's a good fit for the message and reasons behind HTC, right?

HTC's network premier on EarthXTV will begin on December 7th at 10:00AM EST. It will then air every Saturday at the same time up until February 22nd. Catch an entire hour of hard-hitting episodes wherever you can view EarthXTV.

In a time where smart phones and social media seem to be the main avenue for media consumption, we feel this is a worthy reminder. Make sure you are subscribed to our You Tube Channel. Once subscribed, turn on on the notifications - this way you never miss any of the new You Tube shorts or latest episodes of Hard Truths of Conservation. 

And since we are on the topic of You Tube, we think you might find some of these facts about You Tube quite shocking (just like we did)...

- YouTube has over 2.5 billion monthly active users.
- Every day, people watch over a billion hours of video on YouTube.
- The average viewing session on YouTube is 40 minutes.
- Over 70% of YouTube watch time comes from mobile devices.
 - YouTube is the second-largest search engine in the world, after Google.

From the North American west to the mountains of Europe and Asia, I've put these boots through it all and they've earned a permanent spot in my gear lineup. With Christmas just a month and a half away, we thought we'd remind you all of a unique opportunity if you want to pick up a new pair of Kenetreks. Whether you're looking at the staple Mountain Extreme, or the new Bridger High (a new personal favorite), you can't go wrong. And make sure that when you check out, use code "DAN" to get yourself a free pair of gaiters (that's a $100 value, completely free!) 

Did you hear? If not, there's some pretty big news out of Florida this week, and we wanted to take a second to say congratulations to a partner of ours who was instrumental in making it happen --- the International Order of T. Roosevelt. Florida voters have officially voted and subsequently passed Amendment 2, which has now protected and enshrined the right to fish and hunt in the state's constitution. Florida becomes the 24th state to constitutionally protect hunting and fishing, and ushers in massive win for the future of conservation in the state.

We are proud to announce the latest partner of the Cabela Family Foundation and Hard Truths of Conservation, Tetra Hearing. It's no secret hearing protection is one of the most-common pieces of gear that's been neglected by hunters and shooting enthusiasts for years. Too big and bulky, limit ability to hear, not comfortable, or just an inconvenience, the list of excuses goes on. But when a company came along that set out to knock down all the barriers, put in state-of-the-art technology, and top it all off with a serious commitment to conservation, they had our interest.

From the helicopter, we could see a herd of sable feeding in one of the open plains dotting the seemingly endless expanse of Mozambique’s delta forests below us. From that moment, we began to see more wildlife—reedbuck, warthog, hartebeest and more. The sudden appearance of so many wild creatures signaled we had crossed over into Coutada 11. The abundance of wildlife in Coutada 11 is a testament to Zambeze Delta Safari’s successful conservation efforts led by Mark Haldane and his anti-poaching efforts.  

    The massive canopy of trees below hid ancient secrets only the duikers, suni, nyala,  leopard and other beasts were normally privy to. However, in 2018, a bold and unprecedented years-long conservation initiative began to unlock some of the delta’s mysteries. When the Cabela Family Foundation agreed to help move twenty-four lions into Mozambique’s Zambeze Delta, we could not foresee the success of the project or the vast amount of scientific data that would greatly enhance our knowledge of lion behavior, specifically in a delta-type environment. 

We are proud announce a new strategic partnership with Zarges USA . Having traveled to over 30 countries and six continents with a firearm, a good case is a must. However, it was Zarge's VRS®️️ (Vacuum Rigidizing Structure) technology that really sold me. It custom molds to any rifle/gear by encapsulating contents, preventing movement during transport. Plus, it absorbs impact or vibration energy, further protecting gear while also reducing weight by 40% and tripling interior volume when compared to foam. Gone are the days of having to cut out foam for each rifle. Now, I just need one!

Just in time for fall, we are re-stocked on all of our CFF Merchandise. We love getting sent photos or tagged on posts on social media, showing our brand off in the wild. We have a tremendous sense of pride in what we do, and seeing supporters who believe in it as well, is what keeps us going. 

From Africa to Mongolia and everywhere in between, please make sure to send or tag us in your photos. We plan to do more social media and emails around supporters representing the CFF brand this year. Rumor has it these hats are in fact "lucky", so make sure you have one on before you head into the field this fall! And as always, thank you for supporting us in our mission toward real conservation. 

We recently welcomed two new male lions from Limpopo National Park to help in further diversifying the genetics of the 24 Lions initiative. As they settled into their new home, the team at Zambezi Delta Conservation and Anti-Poaching noticed some unusual movements across the floodplain. One of the lions had split from his brother, which is very unlike males of this age, and the team knew something had happened.

For thousands of years, the people of Nunavut in northern Canada have subsisted off the land and sea. Their ways have been passed down from generation to generation, and even though some technological advancements have been made, they still practice many of the traditional ways of their ancestors.

In this episode, Dan Cabela heads into the icy-cold north to immerse himself and learn from one of the last, true hunting cultures. Through dangerous and harsh weather conditions, Dan tags along with a group of Inuit hunters for the experience of a lifetime.

Don’t miss this new episode airing tomorrow, Saturday, September 21st at 9:00am EST in the outdoors block on the History channel. And in case you missed it, there will be an encore presentation of last week’s episode, ”Coastal Black Bear”, immediately following at 9:30am EST. 

Black bears are the most widely distributed large carnivores in North America. From coast to coast, and from as far south as Florida to as far north as Alaska, black bears are a common part of the natural cycle. While states carefully manage populations through hunting, there’s still cultures across North America who have a much deeper connection to these bears.

In this episode, Dan Cabela travels to Vancouver Island and meets with tribal leader Chief Cootes, to learn more about how the careful management of black bears offers economic benefits while maintaining cultural importance to his community. He also takes part in a hunt and meets with a local medicine woman to learn how these people appreciate and use the entire bear responsibly.

Don’t miss this new episode airing tomorrow, Saturday, September 14th at 9:00am EST in the outdoors block on the History channel. And in case you missed it, there will be an encore presentation of last week’s episode, ”Wild Harvest”, immediately following at 9:30am EST.

No matter how far back you look in history, the consumption of wild game is well documented. From Neanderthals' to Native Americans, being able to provide wild protein could’ve often meant the difference in survival. Today, harvesting wild game to eat is no longer a fixture for many, but for those who still try to source their own, it does come its fair share of controversy.

Dan Cabela is on a mission to better understand how wild-harvested protein contributes economically and culturally to society in North America. He meets up with North America’s foremost leading expert on sustainable harvest of wild game, Shane Mahoney. Shane has dedicated his life to digging in and researching/quantifying the social and economic impact wild-harvested food has. His research and findings has become focal points for thoughtful discussion on the topic around the world.

Don’t miss this new episode airing tomorrow, Saturday, September 7th at 9:00am EST in the outdoors block on the History channel. And in case you missed it, there will be an encore presentation of last week’s episode ”Conservation in La Albiceleste”, immediately following at 9:30am EST.

Episode one of the second half of season two, "Great Britain's Deer", is now available on You Tube! Head on over to the Hard Truths of Conservation channel and check it out today!

Join Dan Cabela as he travels across Argentina to see how biologists and hunters are working together to adapt to today’s conservation issues. From region-wide bird surveys in La Pampa to the incredible work being done on the critically endangered huemul deer in Patagonia, this beautiful country has incredible history and fascinating stories. There’s also no shortage of interesting characters and amazing wildlife encounters for viewers to take in.

Don’t miss this new episode airing tomorrow, Saturday, August 31st at 9:00am EST in the outdoors block on the History channel. And in case you missed it, there will be an encore presentation of last week’s episode, ”Keeping Sheep On The Mountains”, immediately following at 9:30am EST. 

Wild sheep are one of, if not the most-iconic species of big game in North America. Their resilience to survive in some of the most rugged, yet picturesque places has drawn hunters in from around the world. However, like many conservation issues today, wild sheep are not immune to trouble in the areas they call home.

Don’t miss this new episode airing tomorrow, Saturday, August 24th at 9:00am EST in the outdoors block on the History channel. And in case you missed it, there will be an encore presentation of last week’s episode, ”Great Britain’s Deer”, immediately following at 9:30am EST.

The second half of this season of Hard Truths of Conservation is picking up with a topic that’s circulating throughout Europe and the United Kingdom presently. The long-standing tradition of hunting has a rich history in both locations, but does it have a place in present-day conservation? It’s a question that must be asked, as the hunting and outdoor landscape changes with societal norms.

Don’t miss this new episode airing tomorrow, Saturday, August 17th at 9:00am EST in the outdoors block on the History channel. And in case you missed it last season, there will be an encore presentation of ”Hunting The Kiwi Wilds", immediately following at 9:30am EST. 

The second half of season two of Hard Truths of Conservation is coming soon! But first, here's a teaser of what's to come!

Our first episode will premier Saturday, August 17th at 9:00AM Eastern in the outdoors block of the History Channel. And as a reminder, you can always catch an encore presentation of the previous week’s episode at 9:30AM Eastern immediately following.

Join Dan Cabela as he travels across the globe in search of impactful conservation stories from the front lines. Along the way, you’ll be introduced to a myriad of characters and unsung heroes who are making a real difference for wildlife and wild places today. Real conservation has a place in today’s society and it’s our mission to share stories we feel the world needs to hear.

We are pleased to announce a new conservation initiative we embarking on with IOTR as part of our recently formed partnership. We will combine efforts and funding for a plains bison research project on an island off the coast of Kodiak, Alaska.

As we prepare for the new season to start airing next month, here's some exciting news from the Hard Truths of Conservation front. Now you can catch all of the previous season 2 episodes on the fyi network!

Watch favorite episodes like "Hunting the Kiwi Wilds" and "Scotland's Hunting Tradition" beginning Saturday, July 27th at 11:00AM Eastern. Encore episodes will appear immediately following at 11:30AM Eastern, so there's one full hour of educational, conservation-based programming headed your way. For the next six weeks, your Saturday mornings just got a whole lot better!

Stay tuned as we look to release details on the second half of the new season on the History Channel very soon!