Early in my mountain-hunting career, I learned the hard way the importance of taking good care of your feet. It's one of those things you only let happen once, and vow to never again. Now, having set foot on six continents and over 30 countries while filming 200+ days a year in a pair of Kenetreks, I'm excited to announce our new partnership.

We are excited to announce that we have entered into a multi-year partnership agreement with Gunwerks.

Gunwerks is considered by many to be the leading manufacturer of the finest hunting rifles on the market today. They have repeatedly revolutionized the long-range shooting game over the years, pushing the boundaries of technology since their inception.

Dan Cabela has hunted all over the world with their rifles and trusted them on his greatest adventures while filming Hard Truths of Conservation. "I've trusted Gunwerks time and time again when it mattered most," said Dan. "Their commitment to innovation and putting the best possible tool in your hands to make the shot, sold me a long time ago."

Gunwerks Chief Brand Officer, Garrett Wall, is also looking forward to what’s to come with this partnership. "We are honored to get the opportunity to work alongside Dan on his mission to promote and bring awareness to some of the crucial conservation issues we face today. We've known Dan as a customer and great friend of the Gunwerks team for years, and we are committed to supporting the Hard Truths of Conservation."

We recently received some VERY EXCITING news regarding the 12 Cheetahs initiative in Mozambique. After some speculation based off the data provided by her tracking collar, the team believed the "Pilanesberg Female" could be with a new litter of cubs. Knowing she'd gone to great lengths to seek refuge, the decision was made to wait a few weeks to perform an aerial patrol to confirm the team's suspicions.

This past week, we received the photos above and confirmation of three new cubs on the ground in the Zambezi Delta! This is the fifth confirmed liter by our team, and while it's all good news now, the months ahead will be very tough and stressful on this new mother. Providing protection and food will be her main goals as she learns to navigate the landscape with three little ones in tow.

Coutada 11 and the 12 Cheetahs are a testament to what happens when you practice real conservation. This area has gone from completely devoid of cheetahs for the past 150 years, to now having a self-sustaining population with new life calling it home. Now that's a conservation success story worth sharing.

Throughout these first two seasons, Hard Truths of Conservation has taken Dan Cabela to many fascinating places across the globe in the name of conservation. However, none have been quite as extreme and remote as where he found himself last month --- the Arctic. After a long series of flights and multiple weather delays, Dan was finally amongst the vast nothingness of Arctic Bay, Nunavut. Archeological evidence and oral history shows that Inuit have inhabited the area dating back nearly 5,000 years. Excellent hunting has long drawn nomadic groups of Inuit to the region. The community as it stands today was established with the opening of a Hudson’s Bay Company post in 1927. The area is so isolated and remote that the community's first school was not established until 1959.

This past December, a new female was introduced in Coutada 11 as part of our 12 Cheetahs initiative. After a few months of settling into her new home, she decided to go on an exploratory mission this past week. While not unusual after a relocation, her collar let us know she had ranged far outside of her normal area, heading all the way to the village of Marromeu.

Due to the high level of human activity in the area, a decision was made to go capture her and bring her back closer to the safety of the floodplain. Human-wildlife conflict is a very real thing in Africa, and while interventions cannot always stop it from happening, our initiatives have taught us that any chance you can prevent it, you should.

These recovery missions provide valuable time with local communities to educate them on the importance of protecting wildlife. On this recovery mission, people from the local community actually assisted with carrying her across a river to the crate so she could be loaded into the Land Cruiser.

Last month, Dan Cabela traveled to Patagonia to dive deep into the story on the mysterious Huemul (Way-Mool) deer for an episode of Hard Truths of Conservation. He was invited by Dr. Werner Flueck and Dr. Jo Anne Smith-Flueck, who have dedicated their lives to researching and saving the species.

You may think you know the story of the "World's Foremost Outfitter", Cabela's, but do you really? Here's a chance to get the inside scoop straight from someone who lived it as a son of the founders, Dick and Mary Cabela. David Cabela, CFF Board Member, has written five books to date, and is currently working on a sixth.

Now you can pick up a copy of each of these "Cabela's" titles in our online store! Better yet, they're priced lower than you're ever going to find them in a bookstore or anywhere else online. Plus, each sale goes directly toward benefitting real conservation!

Everyone needs a break from the monotony of the work day sometimes. So let yourself check out of whatever you've got going on and spend four minutes immersing yourself in some highlights from Season 1 and 2 of Hard Truths of Conservation.

Mother Nature can be cruel, especially when it comes to conservation efforts. This female cheetah was introduced this past December into Coutada 11. Our team's research and monitoring has shown that due to the long grass and plentiful game in this area, the cheetahs do not have much exploratory movement, making tracking difficult at times. During mid-January of this year, the team was on a monitoring patrol and noticed the female laying in the long grass, looking up at the chopper, but something looked off. Through binoculars, they could see both of her eyes were covered in ticks.

You asked and we listened! Now you can show your support for the Cabela Family Foundation and our mission by picking up some brand new merchandise! Each hat is purpose built, from the showing support of the 24 Lions Initiative to the Hard Truths of Conservation series on the History channel. Show you stand for real conservation and the Cabela family legacy, as we look to make a meaningful impact on the world.

In addition to our exciting new merchandise, you now have a one-stop shop to pick up any of the three books written by Dick and Mary’s son, David Cabela. From reliving some of their most memorable safaris to learning never-before-told stories behind the family history and rise of the World’s Foremost Outfitter, if you’ve ever been a fan of Cabela’s, there’s a title here for you.

We are looking to grow and expand our offerings in the store, so check back often for new products.

It’s with tremendous pride to announce we have signed a long-term partnership with the International Order of T. Roosevelt . This organization is working incredibly hard to ensure the future of hunting and fishing is in good hands for generations to come. With a deep-rooted passion for conservation and shared values/beliefs, we couldn’t be more proud to lock arms with IOTR moving forward.

It’s no secret Theodore Roosevelt was a conservation visionary. Many of things we enjoy as outdoorsmen and women today are the direct descendants of decisions made over a century ago. Starting right now, through “Hard Truths of Conservation” and other conservation initiatives around North America, we plan to do our part and leave a lasting impact on the future of the world…together.

On this week's episode of Hard Truths of Conservation, Dan Cabela embarks on a journey throughout the United Kingdom. He takes a close look at the hunting traditions, exploring bird shoots, grouse moors, and even a traditional red stag hunt. Through all of these stops, Dan finds himself discovering the evolving and fascinating role of hunting in conservation throughout the country.

The history of hunting in the UK is very rich and full of unique stories that are passed down from generation to generation. Many of the people Dan encounters are living life outdoors just as their family did before them. Staying closely connected to the land and wildlife is engrained into who they are. However, today's hunters find themselves at odds with a societal shift which has painted an unclear and skewed picture of these time-honored traditions.

On this week's episode of Hard Truths of Conservation, Dan Cabela heads to Arkansas for an immersive, hands-on look into the polarizing topic of Chronic Wasting Disease (CWD).In North America, whitetail deer are the most abundant and wide-spread deer species roaming the continent. From coast to coast and both the northern and southern border, you will find whitetail deer living in all types of habitat and terrain. However, CWD has become a concerning topic amongst state agencies, scientists, and hunters alike in recent years.

In Episode 4 of Hard Truths of Conservation, Dan Cabela travels to Pakistan where he examines a highly successful community hunting model and its impact on the conservation of species found throughout the area. With a population of over 240 million, Pakistan is the fifth-most-populous country in the world --- placing immense pressure on the habitat and wildlife it calls home.

Don’t miss this new episode airing tomorrow, Saturday, March 9th at 9:00am EST in the outdoors block on the History channel. And in case you missed it, there will be an encore presentation of last week's episode, "Hunting In The Kiwi Wilds", immediately following at 9:30am EST.

Episode 3 of Hard Truths of Conservation takes us to the incredibly diverse and beautiful landscapes of New Zealand. Aotearoa, or 'The Land of the Long White Cloud', was the name given to the islands when Maori navigators first saw signs of the new land in the formations of drawn out strands of cloud spreading across the horizon.

Don’t miss this new episode airing tomorrow, Saturday, March 2nd at 9:00am EST in the outdoors block on the History channel. And in case you missed it, there will be an encore presentation of last week's episode, "A Conservation Legacy", immediately following at 9:30am EST.

Don’t miss this exciting new episode airing tomorrow, Saturday, February 24th at 9:00am EST in the outdoors block on the History channel. And in case you missed the season premiere, there will be an encore presentation of last week’s episode, "Private Ownership of Wildlife", immediately following at 9:30am EST. 

To kick things off in Season Two, Dan Cabela travels to South Africa to learn how the model of private ownership of wildlife has impacted the country. Much of the area in this episode was once used for sheep, goat, and cattle pasture which was almost completely devoid of wildlife. However, private wildlife ownership has changed that, and contributed to a drastic increase in wildlife populations --- bringing new life to a once-desolate landscape.

This episode will air tomorrow, Saturday, February 17th at 9:00am EST in the outdoors block on the History channel.

We are one week away from the season two premiere of "Hard Truths of Conservation". The first episode will air on Saturday, February 17th at 9:00am EST in the outdoors block on the History channel.

From South Africa to New Zealand to Arkansas to Pakistan, this season is full of incredible conservation stories from around the globe.

Meet KAR-F001, one of the original 24 Lions placed in Coutada 11, whose incredible story is one the world needs to hear. It is a story of real conservation and the hard truths that come with any large-scale initiative involving animals. It's also proof of what happens when you have an incredible team that cares - monitoring and intervening when necessary - as this most certainly wouldn't have a happy ending without our partners at Zambezi Delta Safaris Anti-Poaching.